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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

An example of a website traffic issue due to an algorithm update would be a case in 2012 when several websites experienced huge drops in traffic. Tracking code errors. Is your tracking code properly implemented and working? Review and analyze your competitors’ activities, SEO strategies, and content.

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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Fifty-three percent of marketers are, in fact, experiencing faster times to get their campaigns released than if they were using a traditional process methodology, like waterfall. The differences between how agility manifests in a marketing team vs. a software team can be striking. But Agile is about more than just speed.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

He came to work in our offices at Upfront Ventures as an EIR and immediately began building software to improve how storage was picked up, photographed, scanned and routed to a warehouse. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction.

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Can you Do Well by Doing Good? The Data Say Yes

Up and Running

Good corporate citizenship is a must for business in 2012. By tracking five sources (talent, investments, technology innovation, brand, new market entry) diligently, the company has built its citizenship efforts into the way it works every day, all over the world. No man (or company) is an island, as the poem says.

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google’s gross and operating margins improved sequentially in 4Q14, and even as they continue to be lower than when desktop search advertising was at its peak in 2011 and early 2012, TBR believes margin growth is of lesser importance to Google than consistently growing total revenue and gross profit between 10% and 15% year-to-year each quarter.

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. Questions persist: Who owns brain scans? Who has access to the data?

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The leap from employee to entrepreneur – Small Business Spotlight

Up and Running

Sulaiman Sanni and his partner Ben Lamson were both working for Meltwater Group, a large, well known Software as a Service company, Su as a social media consultant and Ben as a sales manager. Now, WeDidIt “helps nonprofits launch online fundraising campaigns. Ben Lamson and Sulaiman Sanni, WeDidIt cofounders.