Remove 2012 Remove Clickthrough Remove CPA Remove Sales
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Establish a unique sales position (the specific benefit to the customer that leads to the desired outcome). We can’t let the filter take care of it anymore (like we did in 2012).