Microcopy: Tiny Words That Make A Huge Impact On Conversions
ConversionXL
JUNE 12, 2014
As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….
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