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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Copyright © 2012 by John Wiley & Sons, Inc.

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Everything You Need To Know About Creating Killer Explainer Videos

ConversionXL

On the eCommerce side, a 2012 report by invodo showed that over half of eCommerce buyers report feeling more confident in a purchase decision after watching a product video, and high quality videos can increase cart sizes by an impressive 174 %. Do you have call tracking in place? ).

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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Can Microcopy Really Have A Huge Impact On Conversions?

ConversionXL

As Peep stated in the “ How To Design an eCommerce Checkout Flow That Converts ” article: “An eCommerce site that I analyzed recently had a payment page where 84.71% of the traffic proceeded to buy. Our friend Michael Aagaard published a case study about a Danish eCommerce site who sold car care product kits. That being said….

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How To Create Customer Personas With Actual, Real Life Data

ConversionXL

Patching together actionable information about your customers with gut feelings, good intentions and some duct tape is not a recipe for conversion success. If the above studies aren’t enough to make you start quivering in your boots, take a look at the debacle of JC Penney’s 2012 rebranding. Image via Bigstockphoto.com.

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