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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. People aren’t going to fundamentally change their media consumption patterns just as consumers don’t fundamentally change their diets. Not so fast.

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How To Create Internal Brand Ambassadors

Brandanew

Source: Content marketing institute, survey, 2013). Create a culture of content : Everybody shares ideas, everybody is behind your brand on their own social channels. There’s no naming and shaming of the one person responsible for social media or content. You create a culture, where sharing ideas is the norm.

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[Interview] Rajbir Singh Chopra, CEO of Weston Corporation

YoungUpstarts

The past year has seen exciting growth for online and mobile commerce in Asia , and that trend looks set to continue all the way through 2012 into 2013. How do you decide which sports fashion trends to follow when it comes to curating the products? Mobile marketing techniques, social media outreach, etc?

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When Automation Goes Wrong: A Better Approach to Social Media

Duct Tape Marketing

When Automation Goes Wrong: A Better Approach to Social Media written by Guest Post read more at Duct Tape Marketing. Given the sheer scale of social media and the number of social channels (there are over 90 social networks ) – and the volume of people using them (Facebook has over 1.59 We Love Social Media Fails.

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Entrepreneurs Bring Propriety Software to Influencer Marketing

Hearpreneur

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. This is a paid media buy on Facebook or Instagram through the influencers’ accounts vs. a brand’s account.

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How to Use Social Media in 2018

Duct Tape Marketing

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Social media is just another channel, it is another part of marketing. Can I sell?

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How to Use Social Media for Your Marketing Efforts in 2018

Duct Tape Marketing

How to Use Social Media for Your Marketing Efforts in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. Social media is just another channel, it is another part of marketing.