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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Though it may seem obvious, according to the CMO Survey , which collected responses from Fortune 1000, Forbes Top 200, and other high ranking Marketers, found that the state of analytics even now in 2014, is quite dismal. Does the funnel begin on the clickthrough to the site? 15% of companies don’t track ROI (Return on Investment).

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How to Optimize Videos for Conversions

ConversionXL

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. How do most visitors feel about video? As it turns out, pretty good… Image Source.

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