Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back
View from Seed
MARCH 3, 2015
Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Some startups are in stealth mode and maybe branding and beautiful design is important. EM: My rule of thumb is to look at the length of the sales cycle. Should you do that at all?
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