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What Boston’s Top Consumer Tech Leaders Think About Boston’s Consumer Tech Struggles [#BostonB2C Recap]

View from Seed

The invite-only event was attended by 300 of the area’s best tech leaders, founders, product managers, designers, developers, investors, engineers, salesmen and women, and more, all of whom are hard at work in consumer tech. Here’s Mike’s comment: Boston’s B2C problem is one of values.

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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

The Startup Magazine continues our Founder Interview series with entrepreneur Richard Lavina, Co-Founder and CEO of accounting services platform, Taxfyle. Prior to founding Taxfyle in 2015, Richard worked for PricewaterhouseCoopers as an auditor. Richard Lavina, CPA, Co-Founder and CEO of Taxfyle.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Examples: Clearslide , Salespatron (I’m a co-founder) and Brainshark. A 2015 global study of 2000 B2B buyers and sellers by Accenture shows that B2B buyers have high expectations for engagement.

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10 Things All Founders Should Do in the Last Months of 2014

Up and Running

Whether or not you can believe it, 2015 is quickly approaching. Too many founders try to do huge advertising bursts at the end of the year in a lazy attempt to hit sales numbers. Budget planning and allocating funds for 2015 should be a priority toward the end of 2014. Apply that logic to your company as you plan for 2015.

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The 2021 Israeli Unicorn Map

VC Cafe

Israel was historically known for semiconductors and cybersecurity but it’s now punching above its weight in consumer (B2C), gaming and commerce. What is less obvious is the growing number of Unicorns that grew in the consumer space in Israel and how diverse they are: consumer health, consumer insurance, media, music, gaming etc.

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The Data-Driven Marketer’s Guide to Influencer Marketing

ConversionXL

A 2015 study found companies make $6.50 Here’s how Misha Talavera , founder of NeoReach , put it in AdWeek : Misha Talavera: “In fact, we see so many that we’re unconsciously tuning them out, a phenomenon called “banner blindness.” The most obvious case for influencer marketing is with B2C retailers. Not a bad ROI.

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35 Leading Women Entrepreneurs Paving The Way For Success

Designmantic Blog

Here are some of the most interesting facts about female founders as well as startups. She is also the author of Social Media Mastery: A Comprehensive Guide to Strategic Growth and is the founder of “The Authority Matrix”, which is a powerful tool used by Fortune500 executives that utilizes employee advocacy and influence.