Occam's Razor

JANUARY 31, 2017

Let's make this even more real by looking at a more complex example of a multi-channel marketing recommendation… I am sure your instinct is: OMG! My decision was that the most impactful one was the recommendation around the media plan for the six month period. Scroll back up and compare. There is a lot going on here.

Audience 60

Audience Analytics Green Metrics 60

Austin Startup

FEBRUARY 1, 2018

Use frameworks in interviews to explain your qualifications and show your thought-processes. In my roadmapping workshop I often use ‘ now, next, later’ as a framework. Using frameworks such as the STAR and Lewis Lin ’s CIRCLES methods are highly recommended. customers, other employees, books, blogs, social media, news?—?and

Management 85

Management Product Technical Review Software Review 85

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. To use my See-Think-Do-Care framework , mobile websites have to solve for See, Think and Do while mobile apps usually have to solve for Care. Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Tag your mobile website.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

MARCH 25, 2014

Your primary owned channel is your website, mobile or desktop. Your primary rented channels, at the moment, are your social existences. You are able to contribute content on these channels, you are able to engage with the audience, you are able to control the conversation/your presence a bit. Bonus reading: Rent or Own?

Metrics 155

Metrics Marketing Analytics Channel 155

Duct Tape Marketing

OCTOBER 4, 2017

Let me ask you this, I had somebody on the other day, a new book on social media and this is a book on essentially kind of branding and starting a personal business or whatnot. People would hire me to do marketing plan or social media strategy or whatever. Dorie Clark: Absolutely. I should write for that too, that would be pretty cool.

Harvest 35

Harvest Affiliate Portfolio Framework 35

ConversionXL

JANUARY 18, 2022

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Why social media is one of the best approaches to building your brand.

Social Media 145

Social Media Audience Media Marketing 145

Steve Blank

MAY 17, 2022

The number of patents filed in 2021 is more than 30 times higher than in 2015 as companies and countries across the world have realized that AI and Machine Learning will be a major disruptor and potentially change the balance of military power. Open-Source Code, Pretrained Models and Frameworks. AI in National Security.

Artificial Inteligence 419

Artificial Inteligence Software Review Algorithm Technical Review 419

VC Cafe

NOVEMBER 3, 2010

In addition to the FTTH market, PMC-Sierra also provides semiconductor solutions for Enterprise and Channel Storage, Wide Area Network Infrastructure, and Laser Printer/Enterprise market segments. FRENCH GIANT ESSILOR BUYS HALF OF ISRAELS SHAMIR OPTICAL. In 2008, the company, which employs about 30,000 worldwide, reported revenues of $28.8

Bandwidth 79

Bandwidth Framework Forecast 79

Hunter Walker

JULY 29, 2017

HW: When you dove into the world of anti-vaxxers you encountered some really interesting conclusions about how extreme groups use social media effectively, and how traditional voices are getting drowned out. Can you share an overview of what you discovered? And plenty of people have known this for years. They just do it.

Social Media 82

Social Media Campaign Media Marketing 82

Occam's Razor

FEBRUARY 9, 2015

It is 2015. You can get the overall traffic numbers… Which gives you a sense for how strategically you are treating this channel, and how your competitors are doing it. Even if organic social exposure on top channels are approaching sub 5% of your followers! Identify channels that are more effective for your competitors.

Metrics 60

Metrics Analytics Non-Compete Search 60