Artificial Intelligence: Implications On Marketing, Analytics, And You
Occam's Razor
MARCH 30, 2017
You set your desired outcomes (target CPA, ROAS, enhanced CPC) and let intelligence help you get to your goals – sans human micro fidgeting! Yes, a silo but so much better than 2015. The one that I’m most excited about (because we suck so much at it) is the ability to personalize content delivered via our ads. This is last year.
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