Remove 2017 Remove Audience Remove Direct Marketing Remove eCommerce
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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. Now, think about how you too can benefit from implementing a thoughtful post-purchase marketing strategy. Image Source.

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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform. App activity.

San Jose 133
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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation. Push GA360 data into the Salesforce Marketing Cloud reporting UI.

Analytics 126