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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. In April of 2017, Facebook announced that there were more than 5 million active advertisers using their ad platform.

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Google Analytics 360: The Features Worth $150k a Year

ConversionXL

In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Create audience lists from customer interactions in the Salesforce Marketing Cloud. GA360 and Salesforce integration.

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Post-Purchase Emails: How to Boost Retention and LTV

ConversionXL

A common mistake ecommerce store owners make is accepting the sale as the end-goal. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. Now, think about how you too can benefit from implementing a thoughtful post-purchase marketing strategy. Image Source.