How to Curate Sitelinks to Increase Conversions
ConversionXL
SEPTEMBER 6, 2018
Sitelinks appear below the main link for a “navigational” query , or “one in which the user is looking for a specific web site, rather than information from a web page.” Key phrases extracted from social bookmarking tags. How do search engines choose sitelinks? About 18% of all queries qualify as navigational queries.
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