FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
put this ad on web pages about motorcycles”); General information about the interests of the person who is going to see the ad (e.g., This is enough to differentiate between ads for different products, or between campaigns using different media. FLoC tries to solve the simpler problem—interest-based targeting. How FLoC works.
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