SaaS CRO: What You’re Not Testing (But Should)
ConversionXL
OCTOBER 30, 2019
According to the Q1 2018 HubSpot Research Trust Survey , 81% of customers trust recommendations from family and friends over business advice. Whether they’re part of a formal or informal referral loop, the goal is to get the customer to identify with your company and/or product so heavily that they become a marketing and sales vehicle.
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