Remove 2018 Remove eCommerce Remove Retention Remove Software Engineering
article thumbnail

Propensity Modeling: Using Data (and Expertise) to Predict Behavior

ConversionXL

And how does that compare to H1 2018? Edwin Chen, Software Engineer at Google, summarizes the process in more detail: Edwin Chen: First, select which variables to use as features. lead-to-customer conversion rate, retention, etc.). you might offer a higher discount if you’re an ecommerce store).

Analytics 118
article thumbnail

Vote Local, Austin: 18 SXSW panels featuring Austinites that deserve your PanelPicker vote

Austin Startup

What B&M Brands Can Learn From eCommerce” with Ryan Wuerch @ Dosh With 94 percent of all retail purchases still taking place in brick and mortar locations, it’s time brands unlock the full potential of mobile technology. You don’t need rockstar engineers. You need a rockstar engineering organization. Vote ] 8.

Austin 48