Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
And how does that compare to H1 2018? Edwin Chen, Software Engineer at Google, summarizes the process in more detail: Edwin Chen: First, select which variables to use as features. lead-to-customer conversion rate, retention, etc.). you might offer a higher discount if you’re an ecommerce store).
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