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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

An eMarketer study estimated that, in 2018, 25% of U.S. The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.).

Video 129
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What Is a Business Plan?

Up and Running

Every business has long-term and short-term goals, sales targets, and expense budgets—a business plan encompasses all of those things and is as useful to a startup trying to raise funds as it is to a 10-year-old business that’s looking to grow. The projections include sales, costs, expenses, and cash flow. Leave them on the computer.

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The Ultimate Guide to Starting a Software Company

Up and Running

In fact, SaaS industry revenue is projected to grow from $49 billion in 2015 to $67 billion in 2018, a compound annual growth rate of approximately eight percent. In the tactics section, list your sales channels and describe how you will be selling your products. Circle back and create a more detailed forecast.

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Making Marketing Training Work: Closing Skills Gaps, Proving Value

ConversionXL

LinkedIn’s May 2018 Workforce Report revealed a 230,000-person shortage in the United States for marketing skills, with demand highest in major cities. Sales and marketing tend to have the same metrics,” explained Phillips. Measuring the Success of Sales Training. Modeling/forecasting. Source: Google Trends.

Marketing 106