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Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future

Duct Tape Marketing

06:14] One challenge of the Fractional CMO model is essentially selling your time. 14:11] In terms of educating clients, how does this role differ from traditional agency models? [15:10] Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. This is John Jantsch.

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Tough Titties: Living Life on Your Own Terms

Duct Tape Marketing

Laura is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Questions I ask Laura Belgray: [03:48] Why’d you write this book? Questions I ask Laura Belgray: [03:48] Why’d you write this book? [05:51]

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The Best Way To Communicate With And Convert Your Website Visitors

Duct Tape Marketing

14:38] I’ve noticed a number of the chat-related companies are really focused on driving people to SMS/text – where do you stand on that? [14:38] 14:38] I’ve noticed a number of the chat-related companies are really focused on driving people to SMS/text – where do you stand on that? [18:02] So Ben, welcome to the show.

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Out of the Crisis #20: the founders of Bitwise on the role of technology in empowering people, spreading benefits to underserved communities, and the creation of OnwardUS

Startup Lessons Learned

In order to do that, they decided three things were crucial: teaching people to code, creating a sense of place around the tech industry, and proving it's possible to build and ship world-class software from places like Fresno. That thesis to us, doesn't feel controversial. It feels really, really obvious."

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