Beyond the Full-Time CMO: How Companies are Opting for a Fractional Future
Duct Tape Marketing
OCTOBER 5, 2023
06:14] One challenge of the Fractional CMO model is essentially selling your time. 14:11] In terms of educating clients, how does this role differ from traditional agency models? [15:10] Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. This is John Jantsch.
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