ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.

B2B 150

B2B Sales Cycle Belgium IP 150

Cracking the Code

OCTOBER 1, 2020

Accel had the chance to lead Snyk’s Series A 30 months ago and then the Series B a year later, before the company reached unicorn status with its $150m Series C in late 2019. With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. in just 30 months.

Early Stage 62

Early Stage Open Source Development Team Review Security 62

ConversionXL

NOVEMBER 5, 2020

I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. For example, you may design beautiful looking websites, but your clients want something that looks great and performs as a lead generator. Asking clients if they’d invest in a solution without understanding it doesn’t make sense.

PR 120

PR B2B Lean Audience 120