2020, Acquisition, Churn Rate and Metrics

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2020

Acquisition

Churn Rate

Metrics

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy.

Acquisition

Acquisition eCommerce Customer Churn Rate

Combining All Your Funnel Data into One Sheet

ConversionXL

DECEMBER 2, 2020

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. Other metrics to monitor. In addition to the funnel stages described above, we also monitor some additional metrics.

Churn Rate

Churn Rate Analytics Retention SQL

StartUpRoar

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

Combining All Your Funnel Data into One Sheet

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