Remove 2020 Remove Acquisition Remove Sales Cycle Remove Vertical
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150
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9 Account-based Marketing Case Studies

ConversionXL

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. How iRidium used audience targeting, networking, and activation to land 34 new sales opportunities. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products.

Marketing 105
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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

She has, thus far, not done any other formal customer acquisition initiative. Today, he has over a thousand, and he has chosen to focus on the realtor vertical. The next two customer acquisition strategies we will be expanding on are more aggressive guerrilla p.r. He is seeing excellent results. Following a guerrilla p.r.