How to Track and Improve Ecommerce Customer Acquisition Effectiveness
ConversionXL
OCTOBER 16, 2022
“Total spend on acquiring customers” is ambiguous, but in most cases, you can include: Sales and marketing team salaries; Advertising spend on acquiring new customers; Sales and marketing hardware and software costs; Agency, PR, and other outsourced sales and digital marketing spend. Create awareness with paid social media posts.
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