Facebook A/B Testing For Ads In 2020
YoungUpstarts
NOVEMBER 10, 2020
Define the Campaign. First off, a campaign should have a single goal. What not to do: Test too many things at once: It would be awesome if we could throw all our best techniques in there and do reverse engineering to parse what worked and what did not. Prioritize High Impact Campaign Variables. What is A/B Testing?
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