Genuine VC

JANUARY 7, 2010

Back in 2003 Google acquired Applied Semantics for just over $100M. In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Sound familiar?

Acquisition 115

Acquisition Semantic Distribution Advertising 115

Genuine VC

JANUARY 7, 2010

Back in 2003 Google acquired Applied Semantics for just over $100M. In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Sound familiar?

Acquisition 100

Acquisition Semantic Distribution Advertising 100

www.pakman.com

SEPTEMBER 27, 2012

At the scale of Facebook, you could have your users share almost anything and still be able to build a large business, purely by loading the site up with lots of advertising that is (at very least) rudimentary targeted. They also must move advertising off-site, as they are now doing, which I detail in this post.). David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

Duct Tape Marketing

NOVEMBER 1, 2017

And we’ve seen the trends, how companies today are rebooting what it even means to be build an audience first and use that as a valuable way of creating customers so that marketing itself can become a profitable part of the business. I know we used to say content is king, that was kind of cool for a while. Robert Rose: No.

Cost 36

Cost Marketing Audience Media 36

Both Sides of the Table

MARCH 1, 2011

Of course, monetization of search became one of the best business models in the history of business. After AltaVista, Mike spent a year doing business development for USA Networks ( now IAC – Interactive Corp ). Quigo Lands Overture as Client, Rejects Their Acquisition Offer. So, he built an auction.

Semantic 302

Semantic Acquisition Valuation Angel Investor 302