Eight Silly Data Things Marketing People Believe That Get Them Fired.
Occam's Razor
APRIL 29, 2013
If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " PS: Bonus : Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value.
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