Eight Silly Data Things Marketing People Believe That Get Them Fired.
Occam's Razor
APRIL 29, 2013
If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " That gives you short term acquisition quality, you can then move to long term quality by focusing on metrics like lifetime value. This quarter the goal of our PPC campaign is to get that to $2. "
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