www.vccafe.com

MARCH 11, 2013

great web customer acquisition tutorials. affiliate and referral marketing on the web. Agile project management tool that enables real time collaboration. Agile project management. agile product management. agile product management and Scrum tool. Automates Agile / Scrum development. Agile eLearning.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Smart Marketers work hard to ensure that their digital marketing and advertising efforts are focused on the most impactful portfolio of channels. Maybe it is Affiliate and Paid Search. The company truly has a portfolio strategy when it comes to marketing. Your only path out?

.Net 119

.Net Campaign Analytics Channel 119

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost).

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MARCH 23, 2010

This allows you to do strategic analysis of you web acquisitions in context of retail, call center, etc. If I could summarize the philosophy I have formed from a lifetime of bruised it would be this… The only way to succeed in Web Analytics is to: Be agile. Not page level analysis type (that's tactical!) Be flexible.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." " Another example is: "I recommend a shift of $150k from our Display budget to our Affiliate budget to increase profitability of our purple pants." In Chapter 14 of Web Analytics 2.0

Analytics 140

Analytics Web Metrics DC 140