Remove Acquisition Remove Affiliate Remove Architecture Remove SEO
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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings , I hope you’ll understand why after reading this column. In fact, for many clients, it could be your “foot in the door” on top of which you sell other less concrete services like SEO.

Email 47
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Five Sweet Web Analytics Resolutions To Kick It Up A Notch

Occam's Razor

I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. The information architecture on most website is terrible and the reason is that company employees create it for themselves. Find the biggest abandonment page.

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The Biggest Mistake Web Analysts Make… And How To Avoid It!

Occam's Razor

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 138
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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. If you are doing SEO then you are likely paying for someone. Cost Per Acquisition. You'll be able to quickly go from "omg what can I do!"

Metrics 151
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From Nothing To Something. How To Get There.

techcrunch.com

your objections are irrelevant [link] I only tell you what to do because I love you Prototype vs. Architecture… The CEO of Meebo, Seth Sternberg, started a TechCrunch series focusing on the decisions a young entrepreneur needs to make. link] SEO India Wonderful!! if you know none who’s motivated enough, start yourself.