Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports
Occam's Razor
FEBRUARY 9, 2015
Site-centric analysis is primarily focused on looking at direct competitors, or adjacent ones, and learning from what is happening with Acquisition, Behavior and Outcomes on their website (desktop and/or mobile). I find this behavior to be a million times more useful than demographics or political leanings. Recommend changes.
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