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Cliff Notes S-1: Kayak ? AGILEVC

Agile VC

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. paying for travel data from ITA or others (customers acquisition spend is not included in COGS). This was the large round to fund the acquisition of Sidestep.

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Google Will Soon Rank “Passages.” Does It Matter?

ConversionXL

In aggregate, long-tail queries can drive a ton of traffic. Text Optimizer is another useful tool that uses semantic analysis to identify underlying concepts and search patterns. Image source ). So with Google surfacing more snippets from long-tail queries, how do you improve your chances of winning one? Text Optimizer.

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Key Insights from Elite Camp 2015 Speakers

ConversionXL

Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Check for semantically related terms and long-tail queries permutations – identify the most popular queries per device. Marketing is almost equivalent to product management.

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Not All Traffic Is Created Equal

www.pakman.com

” Users tend to aggregate around platforms and content they identify with (organized around demographics, topics like movies or restaurants, shopping, etc.) rather than aggregating on one common platform and hoping to wade through a morass of content to catch a piece that might be relevant to their own personal interests, etc.

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Can You Build Your Business on Somebody Else’s Platform?

Both Sides of the Table

Twitter announced its acquisition of our competition Gnip almost a year ago. When you do semantic analysis on the article shared you would find out that this is an article trying to persuade people that shale oil drilling in the US is important for energy independence. Some evidence? Why does this matter?

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