Acquisition, Analytics, CPA and SEM

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Acquisition

Analytics

CPA

SEM

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This form of advertising is know at CPA (cost per action). There will be new opportunities in this value chain.

Advertising

Advertising Las Vegas Affiliate RSS

Lack Management Support or Buy-in? Embarrass Them!

Occam's Razor

FEBRUARY 26, 2008

You know exactly what is necessary in order for your company to achieve Web Analytics 2.0 " Or sometimes " My manager simply does not get it / Analytics / Web / Me / Anything." It can be amazing to step outside your own web analytics tool data, your little silo, and look outside and compare. Here is a example.

Management

Management Analytics San Diego Web

StartUpRoar

Advertising Wants to be Measurable – An Investment Thesis

Lack Management Support or Buy-in? Embarrass Them!

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