Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Focus on the fact that this was the launch of a powerful new new product via a continent-wide rebranding campaign using massive online and offline media buys. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

venturedig.com

NOVEMBER 1, 2009

The business models within the social media realm are much different than traditional businesses. The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). Big brands, like Porsche, may want to get in front of their audience and have users speak about their brand in a viral, social networking space.

Social Network 55

Social Network Business Model Networking CPA 55

ReadWriteStart

NOVEMBER 16, 2010

I started my career in enterprise software in the 1980s and after some years working in other areas (outsourcing and online media) I am back in the enterprise software game. Bernard is based in New York, was born in Berlin, has lived in and started companies in Asia and Europe as well as America; he is comfortable with globalization.

Software 127

Software Startup Architecture Bootstrapping 127

Cracking the Code

OCTOBER 10, 2008

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Save Asia for post-IPO. Popular Media: the key to viral marketing.

Software Review 48

Software Review South Korea IPO Portfolio 48

Startup Lessons Learned

SEPTEMBER 2, 2020

In mid-March, as the coronavirus was sweeping through Asia and Europe, Tomas Pueyo published a piece on Medium titled "The Hammer and the Dance: What the Next 18 Months Can Look Like if Leaders Buy Us Time." So when a fractured world where the media is as politicized as it has ever been, who managed to get this message out?

South Korea 114

South Korea Silicon Valley Sweden Italy 114