Acquisition Asia Metrics SEM 
Both Sides of the Table
MARCH 25, 2016
Asia is smaller but growing as wealth increases in large, urban environments. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value).
Cracking the Code
OCTOBER 10, 2008
Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand.
Expert insights. Personalized for you.
150 
Let's personalize your content