Remove Acquisition Remove B2C Remove Campaign Remove Database
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Acquisition segments. Acquisition segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? RFM (Recency, frequency, and monetary value) was first used in the direct mail and database marketing space as a customer segmentation technique. Contextual segments.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Email software is what’s going to drive your marketing campaigns.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I use another live Google doc to maintain my database of companies I’m marketing to other VCs. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

In early 2011 an acquisition by a Fortune 500 company fell apart. Opinion: Noonan: The Romney Campaign Needs a New CEO. Find opportunities in our business and franchise databases. Consumer Services (B2C). Opinion: Noonan: The Romney Campaign Needs a New CEO. fell apart early that year, Mr. Dreymann says.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Cost per acquisition (CPA). Generating awareness through social media. Image source.

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Startup Tools

steveblank.com

Blogs (web development): Giant Robots Smashing Into Other Giant Robots – [link] Company blog of thoughtbot covering Ruby on Rails, HTML, CSS, Javascript, databases, and mobile development. Simple editing. WebSequenceDiagrams - sketch sequence diagrams.