A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

If you like this, go see his Shockwave Innovations blog ) Anyone that has taken an accounting class or learned basic business financials knows the interaction between key elements of a P&L (revenue, cost, expense) and a balance sheet (assets, liabilities, equity). Now let’s cover those nuances I mentioned.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Up and Running

NOVEMBER 12, 2018

Marketing and sales plan. The target market section of your subscription box business plan identifies which subset of people you will focus your marketing and sales plan on. Creating a buyer persona puts you in the customer’s shoes to guide marketing and sales decisions. Marketing and sales plan. Operations.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

Up and Running

MARCH 11, 2015

You should have a good solid executive summary, you should have full financials, and that means a projected balance sheet, P&L and cash flow. That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60