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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

We want a strong balance sheet (um, ok. but that’s our firm’s money on your balance sheet. We want money to make some acquisitions (investors would prefer to fund M&A if they know specific deals – not to encourage bad behavior. I call this “using your balance sheet as a strategic weapon.”

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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WP Engine passes $100M in revenue and secures $250M investment from Silver Lake

A Smart Bear: Startups and Marketing for Geeks

Of course a nice chunk is primary capital, i.e. for the company balance sheet, to invest in growth initiatives, security and quality, and advancing our existing strategic priorities through acceleration and de-risking. The next sale isn’t quite as sweet.). We have never been in a stronger position.

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8 Reasons Having a Business Plan Is Important for Small Businesses

Up and Running

The other two are your balance sheet and your income statement (P&L). . From there, you can seamlessly adjust your forecasts and make adjustments in your business (marketing, sales strategies, production, inventory) as you learn what works and what doesn’t. . It’s a solid foundation for strategic planning, prioritization.

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8 Reasons Having a Business Plan Is Important for Small Businesses

Up and Running

The other two are your balance sheet and your income statement (P&L). . From there, you can seamlessly adjust your forecasts and make adjustments in your business (marketing, sales strategies, production, inventory) as you learn what works and what doesn’t. . It’s a solid foundation for strategic planning, prioritization.

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18 Ways to Make Your Financial Model Stand Out to Investors

David Teten

It’s misleadingly precise to have two digits to the right of the decimal in a CAC/LTV multiple for year 3 of your forecast (“Customer Acquisition Cost”/”LifeTime Value of Customer”). A model that shows X% growth over time with no embedded correlation to sales/marketing is a huge red flag. 15) Bridge historical and projected data.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

Teten: For a large corporate, what are the advantages and disadvantages of a dedicated fund (possibly with external investors) vs. a 100% on-balance sheet investor? A lot of venture investing is done on the balance sheet, meaning there is no dedicated fund and investing is done more opportunistically.