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Marketing and Growth Lessons for Uncertain Times

ConversionXL

A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? De Beers made such an investment, even though a brand campaign could only soften the decline in sales during the 2007–08 crisis: Ally faced a different challenge.

Marketing 121
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The Other Amazon Deal this week. Drupal founder attracts over $100 Million in 3 months.

Scalable Startup

There’s a lot of buzz about the Amazon acquisition of TWITCH this week. Plus, there are tons of expenses like servers, bandwidth, office space, travel and the time of many professionals. Acuia provides premium, high security, supported hosting to it’s customers, which all runs on top of Amazon AWS.

Founder 42
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How to Conduct a Technical SEO Audit

ConversionXL

Much like you periodically review your digital marketing campaigns to get the most from them, a technical SEO audit evaluates site performance to identify areas for improvement. . By disallowing them, Unbounce is able to save on bandwidth and crawl budget —the number of pages Googlebot crawls and indexes on a website within a given timeframe.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Embed blog videos hosted on facebook so you can track consumption and advertise to them. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers. branded header and tagline.

Retention 106
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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. In the case of WP Engine, we knock off 2% for credit card fees and a certain amount for hosting and bandwidth costs.