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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. “LTV” means “the total revenue you’ll get from a customer over its lifetime.” So total expected revenue is $RN/ p.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. Two of the teams focused on the two main sources of revenue, one team on inbound leads, and the last team on site conversion rates. Suddenly, our revenue from these campaigns dropped by 50%.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

mobile is ~50% of revenue, shorter form works better. Embed blog videos hosted on facebook so you can track consumption and advertise to them. Flip your funnel – only 5% of revenue comes from optimisation but 92% of revenue from retention. Optimize for retention, not just acquisition. sub-headline with CTA.

Retention 106
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The Other Amazon Deal this week. Drupal founder attracts over $100 Million in 3 months.

Scalable Startup

There’s a lot of buzz about the Amazon acquisition of TWITCH this week. Plus, there are tons of expenses like servers, bandwidth, office space, travel and the time of many professionals. Acuia provides premium, high security, supported hosting to it’s customers, which all runs on top of Amazon AWS.

Founder 42
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How to Conduct a Technical SEO Audit

ConversionXL

By disallowing them, Unbounce is able to save on bandwidth and crawl budget —the number of pages Googlebot crawls and indexes on a website within a given timeframe. While these do need attention, the problem lies with your hosting provider or web developer, not your website. 429: Too many server requests in a short space of time.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

The temptation, therefore, is to stop everything, to clear bandwidth for some very real and very pressing crisis management. Even less does it mean high transaction volume or revenue. Consider hosting “show it off” on social events, particularly for products that depend on social non-distancing motivations. are moot.”.

Marketing 121
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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

CellGuide’s technology offers a cost-effective host-based GNSS solution for mobile, wireless and other mass-market consumer devices. This highest quality of the traffic information, never achieved before, together with the perfect applications generate significant revenues for the operator and maintain customers’ loyalty.

Mobile 103