Deep dive: Cancellation rate in SaaS business models
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 17, 2011
For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. “LTV” means “the total revenue you’ll get from a customer over its lifetime.” So total expected revenue is $RN/ p.
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