Acquisition Business Model Hockey Stick Retention 
ConversionXL
APRIL 3, 2019
Invites went up 50%; 35% lift in referral acquisition. Do not talk about disruptive business models; the ones who disrupt don’t talk about it. They are too busy disrupting. The reality is that it’s hockey stick growth—you have to spend tons of money before you see any results (and then the results are exponential).
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Forget about traction and hockey stick growth. You will use your fridge for a decade or more so the retention here is high. don’t think about at all.
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Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. Forget about traction and hockey stick growth. You will use your fridge for a decade or more so the retention here is high. don’t think about at all.
Startup Lessons Learned
APRIL 14, 2009
What matters is proving the viability of the company’s business model, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) People often forget the most important part of the hockey stick: the long flat part.
Up and Running
MARCH 11, 2015
That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing an acquisition? The customer acquisition cost that I talked about. These are the metrics for the SaaS model that we have.
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