Both Sides of the Table

MARCH 1, 2011

Mike believes the reason AltaVista didn’t become Google ( despite their market leadership position ) was because they didn’t focus on search. Instead, they tried to use their search position to offer a portal like Excite and Yahoo! Of course, monetization of search became one of the best business models in the history of business.

Semantic 302

Semantic Acquisition Valuation Angel Investor 302

Genuine VC

JANUARY 7, 2010

Back in 2003 Google acquired Applied Semantics for just over $100M. In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Sound familiar?

Acquisition 115

Acquisition Semantic Distribution Advertising 115

Genuine VC

JANUARY 7, 2010

Back in 2003 Google acquired Applied Semantics for just over $100M. In a decade in which we saw the web become increasingly distributed with a proliferation websites and content, this acquisition served as a foundation to empower Google to move beyond their core search Adwords product. Sound familiar?

Acquisition 100

Acquisition Semantic Distribution Advertising 100

VC Cafe

OCTOBER 7, 2010

Attenti was initially founded as a software venture in 1990 by three ex-air force pilots, but after three years the partners decided that a change of business model was in order, and moved to hardware. AOL began integrating 5min Media’s video content on its sites through a commercial agreement executed prior to the acquisition.

United Kingdom 96

United Kingdom Austria Global 96

www.pakman.com

SEPTEMBER 27, 2012

Obviously, traffic found on ecommerce sites is the prime example of this and search traffic is a close second, but increasingly Pinterest is proving itself to be a massive source of high-converting traffic. The rest is just semantics. But that’s because they choose that model. 27 September 2012 at 5:17 am. #. Matt DeLoca.

Social Media 47

Social Media Vertical Advertising Distribution 47

ConversionXL

JUNE 21, 2015

If you are a young company, take risks – don’t be scared to even change your business model a little. Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Marketing is almost equivalent to product management.

Email 48

Email SEO Campaign Agile 48