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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

This week they were testing one of the most confusing sections of a company’s business model – Customer Relationships - the activities used to “Get, Keep and Grow” customers in a physical or virtual (web or mobile) channel. But the big project for the week was testing and analyzing Customer Acquisition Costs.

Customer 261
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million. Twitter is much more.

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Startup Resources

www.vccafe.com

Campaign Monitor. Amazon EC2. great web customer acquisition tutorials. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? Roku Channel Store. Login System. Social functionality. Crowdfactory. IP Location Tools.