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Stories of Opportunity from the First Round Capital Key Hire Wire – COO, VP of Business Development, Online Marketing Director

This is going to be BIG.

Our team dabbles in everything from S3 and EC2 cloud services to SIMD and assembly code. Knewton's Online Marketing Director is the key partner to the VP, Online Marketing and is responsible for helping the team drive customer acquisition and revenue growth through SEM (paid search), SEO, Affiliate Marketing, and Email.

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., But the big project for the week was testing and analyzing Customer Acquisition Costs. The results were disappointing.

Customer 252
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

After a few acquisitions they offered many of the services you think about as foundations to social networks today. It did not have the same success as Google’s acquisition and MySpace sold Photobucket 2 years later to a relatively unknown Seattle-based startup called Ontela for a reportedly $60 million.

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Startup Tools

steveblank.com

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

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Startup Resources

www.vccafe.com

Campaign Monitor. Amazon EC2. great web customer acquisition tutorials. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? Login System. Social functionality. Crowdfactory. Google Geocoding API. IP Location Tools.