Acquisition Campaign CTO Management 
YoungUpstarts
MARCH 19, 2020
by Chad Ruff, Chief Technology Officer at Swiftpage. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. With all of this and more on the horizon, machine learning is becoming the ultimate secret weapon for customer acquisition.
ConversionXL
JUNE 16, 2022
A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.
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YoungUpstarts
JANUARY 24, 2020
by Chad Ruff, Chief Technology Officer at Swiftpage. A social media management tool can be indispensable to small businesses trying to make the most out of their online presence. Securing a tool that will help them manage this important customer connection is an essential way to streamline your social media management.
ConversionXL
FEBRUARY 27, 2019
For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. That rarely happens. Image source ). Showcase behind-the-scenes work.
This is going to be BIG.
FEBRUARY 26, 2010
Correction: Last week's CTO position at Modcloth is actually a San Francisco opportunity, not Pittsburgh. By managing the storage and analysis of sequence data, DNAnexus allows life science researchers to focus on what matters to them most: understanding the functioning and genetic basis of life, instead of worry about data center issues.
SoCal CTO
NOVEMBER 17, 2009
Then I check and manage our Google Adwords campaign and check our analytics/stats. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost!
Scalable Startup
AUGUST 26, 2014
There’s a lot of buzz about the Amazon acquisition of TWITCH this week. It gained recognition during the 2004 presidential campaign when Howard Dean’s IT director decided to use it as a platform for community and campaigning. more info on the funding round from @thewhir [link].
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