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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

During today's roundtable, we had four Microsoft BizSpark Startup India Challenge grant finalists present. Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support.

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Strategy Roundtable For Entrepreneurs: 2 Really Cool Companies

ReadWriteStart

First up, Vrushali Humnabadkar from Pune, India, presented Penworks, a technical documentation outsourcing service. Vrushali is moderator of a forum for technical documentation professionals and gets a lot of her clients through that channel. She has, thus far, not done any other formal customer acquisition initiative.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.