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Remove Acquisition Remove Churn Rate Remove CPA Remove Database
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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51
CPA Retention Viral Acquisition 51
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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

OCTOBER 30, 2021

Marketing can be used to address these problems by creating a content database of guides, troubleshooting techniques, and FAQs to help customers overcome basic issues. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Four marketing funnel KPIs to track. Lifetime value (LTV).

Customer 140
Customer Marketing Social Media CPA 140
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