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What Startups Need To Know About Business Valuation

YoungUpstarts

This compensation can come in the form of a stock option , a stock appreciation right, or a similar financial instrument, which can potentially be quite lucrative for employees at the time of a merger, acquisition or initial public offering (IPO). Kaufman Rossin is one of the Top 100 CPA firms in the U.S.

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How I Started, Grew & Sold An E-commerce Business For Quarter Million Dollars ($250,000) – Part 2

Entrepreneurs-Journey.com by Yaro Starak

We brought in a couple of programmers and paid them to do some work to sync the website’s product database to the warehouse inventory system. As the sale date approached, I realized more and more that the buyer was not so much interested in our website as he was in our customer database. Did the buyer care about my website?

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Excellent Analytics Tip #17: Calculate Customer Lifetime Value

Occam's Razor

Some Marketers / Analysts use Click-thru Rate (CTR) to measure success of their acquisition campaigns. In this post David covers: Why Life Time Value is important (especially in context of Acquisition). There is a better way to analyze your acquisition strategy than simply using Conversion Rates or Cost Per Acquisition (CPA).

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How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

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Three Amazing Web Data Analyses Techniques For Analysis Ninjas

Occam's Razor

Compute Actual Cost Per Acquisition Post-Facto Including Micro-Conversions. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. What was the acquisition cost of each sign-up?

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

Marketing can be used to address these problems by creating a content database of guides, troubleshooting techniques, and FAQs to help customers overcome basic issues. Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Four marketing funnel KPIs to track. Lifetime value (LTV).

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