Software By Rob

JULY 21, 2011

A Look at One Acquisition Approach – Google AdWords. If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. The reason is that the answer is pretty scary in most cases.

CPA 73

CPA Churn Rate Customer Acquisition 73

andrewchenblog.com

JANUARY 28, 2010

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51

CPA Retention Viral Acquisition 51

ConversionXL

OCTOBER 30, 2021

You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA. Total media spend / new customers acquired via media = CPA. Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140