Acquisition Churn Rate Customer Development Retention 
ConversionXL
DECEMBER 2, 2020
The stage where your customers are actively researching for more information; during this stage social proof , and testimonials play an important role. The stage in which a customer makes a purchase. The stage in which your customers develop brand loyalty. Building your custom marketing and sales funnel.
maplebutter.com
JANUARY 8, 2013
Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 2) Co-Founders are the largest form of dilution (if you’re raising) 3) Everything around LeanStartup / Customer Development 4) Understand the micro economics of your business early.
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