ConversionXL

FEBRUARY 3, 2022

Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. In the acquisition phase, measure these performance metrics: Customer acquisition cost Conversion rate Website traffic Click-through rate Bounce rate Quality of leads.

Retention 113

Retention Marketing Acquisition Channel 113

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Retention plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

ConversionXL

DECEMBER 2, 2020

Instead of measuring Awareness, Appeal, and Ask separately, we combined all marketing acquisition efforts under the Awareness stage, leaving Act to account for conversions in the form of sign-ups. However, we split the Advocate stage into Activation, Retention, Trials, and Paid phases that contain information about product usage and sales.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

MARCH 15, 2016

Support them with quick start documentation as well as example code and get out of their way as soon as you can.” And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. It means that user retention becomes even more important. Onboarding is about retention, not acquisition.

Mobile 48

Mobile Retention Email Software Review 48

Up and Running

MARCH 11, 2015

That moves into the customer acquisition strategy. This includes again another acronym I’m going to share, CAC, the cost to acquire a customer, the customer acquisition cost. Are you doing an acquisition? The customer acquisition cost that I talked about. Then referral rates and opt-out rates.

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Acquisition / Lifetime Value, etc. Press is something you should do once you know your activation / retention metrics are good. It all depends on where you’re at. 9) Think big, HUGE!

Technical Review 44

Technical Review Startup Cofounder Software Review 44