Remove Acquisition Remove Churn Rate Remove IP Remove Technology
article thumbnail

Common B2B Challenges and How To Solve Them

ConversionXL

Companies experience a high churn rate because of bad product adoption. We were also positioned as experts in a specific technology, and as time passed, this space became more and more commoditized. Use IP-identification to better serve your customers. MQL cost significantly increased.

B2B 150
article thumbnail

Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

As the former co-founder and CEO of two technology companies, Caroline has experienced both start-up failures and successes, and has raised close to $1 million in investment capital. That moves into the customer acquisition strategy. Are you doing an acquisition? The customer acquisition cost that I talked about.

article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

I think it’s a huge mistake to outsource technology as a startup. Acquisition / Lifetime Value, etc. I can’t offer any amazing technology or IP, but I can solve a few problems by just doing it “right”, and not the way it’s being forced on people right now. How can I lower my apps churn rate?